Cotton Inc. Durability

3D Animation

2021

Cotton as a fabric is known for it's long-lasting durability so to showcase it's longevity we produced this 3D animation featuring everyday clothing that consists of at least 60% cotton.

Advertising

We used Cinema 4D for the layouts and animation and rendered assets with Arnold using the ACES colorspace. The compositing was done in Nuke and then a secondary 2D animation and compositing was completed in After Effects. The final animation was cut in Premiere.


Use Case: Cotton Inc. website, social platforms and presentations


Workflow & Execution


Conceptual Alignment: Presented stylescapes, templates, and core design concepts for stakeholder buy-in.


High-Fidelity Storyboarding: Developed full-color boards to visualize the final output early on.


Streamlined Production: Minimized post-production revisions through rigorous pre-visualization, guaranteeing timely project milestones.

Storyboard

Photo-cut visualization of a modern closet space.

Storyboard

Comparative visualization demonstrating fabric durability over a 7-year period.

Storyboard

Data-driven photo-cut assets highlighting core clothing categories.

Storyboard

Comprehensive infographic layout showcasing diverse clothing inventory.

My Role

Designer & Animator


Samantha M. - Producer
BB E. - Animator

Credits

© Shuhui Zhan 2026

hugozhananimator@gmail.com